Vision & Philosophy

>Research in a Changing World

In this era of digital revolution and intensive development of information technologies, advertisers and their marketing consultants have progressively integrated a social or even collaborative dimension into their communication strategies and plans. However, in the domain of market research, this approach is still somewhat hesitant. There have been some attempts to engage the collaboration of experts (anyone who claims to be an expert in one or domain or another) in the process of conversation or co-creation, but this is still minimal and more often than not is viewed as being experimental.