Team & Values
AQ Rate is independent and self-sufficient
- AQ Rate is fully focused on its clients:
no time is wasted reporting to an international board or stakeholders
- Neutral and balanced advice:
by managing all methodological tools in-house
- Our own access panel and field management:
no outsourced data collection
- International connections
AQ Rate is reliable and trustworthy
AQ Rate has a flexible, multidisciplinary team of competent and experienced professionals:
- Laurent Moreau, Research Director & CEO
- Didier van Kesteren, IT & Data Director & COO
- Geneviève Parys, Consumer Research Manager
- Jacqueline Chaerels, Media Research Manager
- Sophie Delys, Research Analyst
- Pieter Steylemans, Fieldwork Manager
- Marcia Dias, Data Acquisition
AQ Rate is a certified member of Esomar and Febelmar, international and Belgian professional associations of market research organizations.
AQ Rate respects all the deontological codes and regulations for the protection of privacy.
For several years now, AQ Rate representatives have also been regular members of GRP, the media research association in Belgium.
AQ Rate is flexible
Small is beautiful
- No vertical structure or hierarchy
- Multi-disciplinary and polyvalent people
- Motivated and engaged people
A partner who is truly involved
- Rapid reactivity
- A proactive philosophy
Bright ideas, no rules
- Curiosity is in our DNA
- No closed models or patterns
- Prepared for and open-minded to new ideas
AQ Rate is innovative
Innovative investigative methods and techniques are an integral part of our DNA and here are a few examples of this:
First online impact barometer (2001)
In 2001, we launched Admonitor, the first online impact barometer for advertising the impact of offline media.
Quick street polling (2004)
In 2004, we were among the first to use PDA devices to carry out brief interviews in the street.
I-check Lab (2008)
In 2008, we carried out an I-check Lab study commissioned by JC Decaux in order to calculate new values for memory cover of the different poster formats using virtual reality and eye tracking.
GPS positioning (2012)
In 2012, we made further innovations by launching, for the first time in Belgium, the follow-up of individual travel by GPS positioning in the framework of a study on Traffic Posters for the CIM (Media Information Center).
Mobile Research (2013)
In 2013, AQ Rate expanded its offer by proposing a scoop on the Belgian market, a study tool via a mobile application. Mobile Research is a new rapidly growing study technique based on a collaborative participation mode. Smartphone and tablet users who are members of our panel Mobilepanel.be are invited to use all the functionalities of their mobile device when they are at the point of making a purchase or consuming an item under study.
Mobile Research is a participative, intuitive and innovative investigative method which is rich in pertinent insights. Participants react spontaneously in real time to the multimedia input they are experiencing from the various brands.
By pooling these instantaneous insights and multimedia covering a large number of observations, Mobile Research combines the best of qualitative and quantitative results.