Consumer research

Skills

  • Brand awareness, image & equity
  • Satisfaction & loyalty
  • Usage & Attitudes
  • Segmentation and profiling
  • Shopper research & Customer experience
  • Innovation & adoption
  • Mystery shopping
  • Product testing
  • Trade Off
  • Price sensitivity

Portfolio

Consumer research 1



Brand equity

Consumer research 2


Usage & Attitudes

Consumer research 3


Satisfaction barometer

Consumer research 4


Potential of use, profile & segmentation

Consumer research 5


Innovation & adoption: The Lead users’ typology

Consumer research 6


Price sensitivity

Consumer research 7


Product tasting

Consumer research 8 Consumer research 9


Packaging design